Have you seen one of those creative viral videos online and wondered how they created it?
Let’s take a look at a few creative Instagram accounts below that might that have created them. What I like about these creators/accounts is that they show the final product and behind-the-scenes techniques.
Average users, with some apps, props, and imagination, can reproduce videos like theirs. The creativity and the artistic imagination of these individuals are inspiring.
If you are a Content/Social Marketing Manager, you can try some of these techniques for your next project. Don’t forget to give a shoutout to the creator if you do end up using their technique or idea you saw in their video.
I saved my favorite creator for the end—be sure to read the article all the way through.
Must follow creative Instagram accounts
- @zono.sann
- @camera.setup
- @kevinbparry
- @wonguy974
- @ur_smartmaker
- @austen_paul
- @raullinaitis
- @viralphotographyworld
- @daniel.schiffer
- Scroll down to find out
@zono.sann
Zono Sann is a Japan based content creator on Instagram and TikTok. He shares some of the most creative and easy-to-follow tutorial videos. His behind the scenes videos are simple to follow but visually pleasing and fun. The transitions he uses in his videos are really smooth.
@camera.setup
camera.setup is a catch-all-account for all the cool videos and photo tutorials on Instagram and TikTok. I can spend days scrolling through this account’s feed. What I like about this page is that they share videos from creators all over the world.
@kevinbparry
Kevin Perry is a viral video creator and stop-motion animator with over 1.1 million followers. His step-by-step tutorials are full of original and innovative techniques.
@wonguy974
Oliver Wong is a travel photographer and content creator based in France. The locations of his videos are mesmerizing.
@ur_smartmaker
Whether you are an Android or iPhone user, Tariq Khan will wow you with his cell phone video and photo shooting skills. What I like about this creator is that he uses props you can find around the house or in streets.
@austen_paul
If you’ve ever wondered how they make those fancy TV commercials, check out Paul’s account. Video creator Austin Paul’s account is a must-follow for any aspiring media student or creator.
@raullinaitis
Eimantas Raulinaitis is a professional videographer who has worked with brands like Microsoft and Red Bull. The production quality and value of Eimantas’s videos are out of this world.
@viralphotographyworld
This is another catch-all-account you want to add to your Instagram following list. It rounds up videos from various creative Instagram accounts that are tutorial-focused.
@daniel.schiffer
Daniel Schiffer is a Toronto-based video creator and director. He uses intricate rigs in his footage – reveals his methods on how he creates these videos.
@karenxcheng
Last but not least, my favorite video creator on Instagram is Karen X. Cheng. I found her account 1 year ago and ever since then I have been a fan. I am in awe every time she uploads a new video and I think to myself why I didn’t come up with that. She is a master of her craft, imaginative, and clever. If there is one Instagram account you choose to follow from this list, it should be her!
Over to you
These creators/accounts are proof that you don’t need expensive gear to create inventive, eye-catching and fun videos. Did I miss any Instagram video creators that you think should be included here? Let me know in the comments so I can add them.
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