Have you seen one of those creative viral videos online and wondered how they created it?
Let's take a look at a few creative Instagram accounts below that might that have created them. What I like about these creators/accounts is that they show the final product and behind-the-scenes techniques.
Average users, with some apps, props, and imagination, can reproduce videos like theirs. The creativity and the artistic imagination of these individuals are inspiring.
If you are a Content/Social Marketing Manager, you can try some of these techniques for your next project. Don't forget to give a shoutout to the creator if you do end up using their technique or idea you saw in their video.
I saved my favorite creator for the end—be sure to read the article all the way through.
Must follow creative Instagram accounts
- Scroll down to find out
Zono Sann is a Japan based content creator on Instagram and TikTok. He shares some of the most creative and easy-to-follow tutorial videos. His behind the scenes videos are simple to follow but visually pleasing and fun. The transitions he uses in his videos are really smooth.
camera.setup is a catch-all-account for all the cool videos and photo tutorials on Instagram and TikTok. I can spend days scrolling through this account's feed. What I like about this page is that they share videos from creators all over the world.
Kevin Perry is a viral video creator and stop-motion animator with over 1.1 million followers. His step-by-step tutorials are full of original and innovative techniques.
Oliver Wong is a travel photographer and content creator based in France. The locations of his videos are mesmerizing.
Whether you are an Android or iPhone user, Tariq Khan will wow you with his cell phone video and photo shooting skills. What I like about this creator is that he uses props you can find around the house or in streets.
If you've ever wondered how they make those fancy TV commercials, check out Paul's account. Video creator Austin Paul's account is a must-follow for any aspiring media student or creator.
Eimantas Raulinaitis is a professional videographer who has worked with brands like Microsoft and Red Bull. The production quality and value of Eimantas's videos are out of this world.
This is another catch-all-account you want to add to your Instagram following list. It rounds up videos from various creative Instagram accounts that are tutorial-focused.
Daniel Schiffer is a Toronto-based video creator and director. He uses intricate rigs in his footage – reveals his methods on how he creates these videos.
Last but not least, my favorite video creator on Instagram is Karen X. Cheng. I found her account 1 year ago and ever since then I have been a fan. I am in awe every time she uploads a new video and I think to myself why I didn't come up with that. She is a master of her craft, imaginative, and clever. If there is one Instagram account you choose to follow from this list, it should be her!
Over to you
These creators/accounts are proof that you don't need expensive gear to create inventive, eye-catching and fun videos. Did I miss any Instagram video creators that you think should be included here? Let me know in the comments so I can add them.